Image Formats

Overview

Selecting the right file or image format is a crucial decision that can significantly affect how our brand is perceived. Each format—whether it’s JPEG, PNG, SVG, or WebP—has its own strengths, limitations, and ideal use cases. These differences often revolve around file size, compression methods, transparency support, and how well the format preserves image quality.

Using the wrong format can lead to a range of issues. For example, highly compressed images like low-quality JPEGs may appear pixelated or blurry, which can make our materials look unprofessional or outdated. On the other hand, using uncompressed or overly large formats may result in unnecessarily heavy file sizes, leading to slow-loading webpages and poor user experience—especially on mobile devices or slower networks (especially important with the scouting site!). 

By understanding the trade-offs and selecting the most appropriate file format for each use case—such as SVGs for logos and icons, PNGs for graphics with transparency, and WebP for optimized web images—we ensure that our content looks sharp, loads quickly, and consistently reflects the high standards of our brand.

Formats

To maintain a polished and professional visual identity, it’s important to choose the right file format for each type of image or graphic. Each format comes with its own set of strengths and limitations related to quality, file size, scalability, and transparency. The table below outlines the most common image formats we use, what they’re best suited for, and when to use them to ensure our brand assets look their best across both digital and print platforms.