L1 Standards

Overview

L1 marketing is about reliable execution. An L1 marketing member can take a task (e.g., writing a caption, taking photos, creating a social media post) and complete it on-brand without needing someone to clean up afterward. They can tell the team's story/describe core outreach programs if asked, and show up consistently. L1 is the standard every active / full-time marketing member is expected to reach on YETI.

Benchmarks

#	Benchmark	Description
1	Brand Fluency	Produce an on-brand post from scratch (correct palette, fonts, logo placement, tone) without consulting the style guide during the task.
2	Content Production	5+ published pieces (posts, blog, newsletter) that required no major revision before going live.
3	Event Documentation	Return from a comp or outreach event with 15–20 usable photos and at least one short-form video clip.
4	Tool Proficiency	Complete an end-to-end task in Canva, Lightroom, and the team's scheduling platform without getting stuck.
5	Copywriting	Caption, sponsor thank-you, or event announcement that is clear, on-brand, and audience-appropriate in one draft cycle.
6	Reliability	Meet deadlines 90%+ across a full build/comp cycle and communicate proactively if something slips.
7	Team Knowledge	Deliver a confident elevator pitch covering: team number, name, location, founding year, notable achievements, current robot, and season game.
8	Program Literacy	Name and describe each core outreach program without looking it up: RISE with YETI, QCRA classes and camps, Girl Scouts merit badge, Doyenne Inspiration West, #FIRSTEmpowered, Go Green, FLL/FTC tournaments, The Zone, Roof Above.
9	FIRST Ecosystem Awareness	Explain the FRC/FTC/FLL/FLL Explore pipeline and FIRST's mission in practice, with real examples.