L1 Standards
Overview
L1 marketing is about reliable execution. An L1 marketing member can take a task (e.g., writing a caption, taking photos, creating a social media post) and complete it on-brand without needing someone to clean up afterward. They can tell the team's story/describe core outreach programs if asked, and show up consistently. L1 is the standard every active / full-time marketing member is expected to reach on YETI.
Benchmarks
| # | Benchmark | Description |
|---|---|---|
| 1 | Brand Fluency | Produce an on-brand post from scratch (correct palette, fonts, logo placement, tone) without consulting the style guide during the task. |
| 2 | Content Production | 5+ published pieces (posts, blog, newsletter) that required no major revision before going live. |
| 3 | Event Documentation | Return from a comp or outreach event with 15–20 usable photos and at least one short-form video clip. |
| 4 | Tool Proficiency | Complete an end-to-end task in Canva, Lightroom, and the team's scheduling platform without getting stuck. |
| 5 | Copywriting | Caption, sponsor thank-you, or event announcement that is clear, on-brand, and audience-appropriate in one draft cycle. |
| 6 | Reliability | Meet deadlines 90%+ across a full build/comp cycle and communicate proactively if something slips. |
| 7 | Team Knowledge | Deliver a confident elevator pitch covering: team number, name, location, founding year, notable achievements, current robot, and season game. |
| 8 | Program Literacy | Name and describe each core outreach program without looking it up: RISE with YETI, QCRA classes and camps, Girl Scouts merit badge, Doyenne Inspiration West, #FIRSTEmpowered, Go Green, FLL/FTC tournaments, The Zone, Roof Above. |
| 9 | FIRST Ecosystem Awareness | Explain the FRC/FTC/FLL/FLL Explore pipeline and FIRST's mission in practice, with real examples. |